Freelancer Pricing Template for Beginners [Free PDF Download]

Simon Zaku
Jun 5
3 min read

Updated: Jun 6

Free PDF: Pricing Template for Beginners to help freelancers navigate pricing their services, especially if you're just starting out. This is the Ultimate Freelancer Pricing Template for Beginners and it's completely free to download by IbiFoundry LLC (available at the end of the page).

Freelancer Pricing Template for Beginners [Free PDF Download]

Hi, IbiFounder, this is Simon Zaku here from IbiFoundry, and this is a free document for you. You can download this for offline purposes - for free!

Here's a Pricing Template for Beginners to help freelancers navigate pricing their services, especially if you're just starting out.

Freelancer Pricing Template for Beginners [text/blog version]

Step 1: Identify Your Niche/Service

Start by defining the service you offer, as this will influence your pricing. Here are some common freelance services:

Content Writing
Social Media Management
Web Design
SEO Optimization
Graphic Design
Virtual Assistance
Copywriting
Video Editing

Step 2: Calculate Your Hourly Rate

To set an appropriate hourly rate, consider the following factors:

Desired Monthly Income: How much would you like to earn each month? Start with a realistic goal.
Example: ₦100,000 per month
Hours per Week: Estimate how many hours you want to work weekly.
Example: 20 hours per week
Weeks per Month: Generally, there are 4 weeks in a month.
Hourly Rate Formula:
- Desired Monthly Income ÷ (Hours per Week × Weeks per Month)

Calculation Example:₦100,000 ÷ (20 hours/week × 4 weeks) = ₦1,250/hour

Step 3: Adjust for Experience

As a beginner, it's okay to start on the lower end of the scale. Adjust your hourly rate based on your skill level:

Beginner (no experience): Start at 50% of the standard rate.
Intermediate (some experience): Charge 75% of the standard rate.
Expert (years of experience): Charge 100% or more of the standard rate.

For example: If your standard rate is ₦1,250 per hour, and you're a beginner, you might start at ₦625 per hour.

Step 4: Set Project-Based Pricing

Some clients prefer a fixed project price rather than hourly rates. Here's a simple way to calculate your project pricing:

Estimate Time to Complete:
- How many hours will it take to finish the entire project?
Example: A website design may take 30 hours.
Multiply by Your Hourly Rate:Example: 30 hours × ₦625/hour = ₦18,750

This gives you the project-based price.

Step 5: Add Additional Costs or Bonuses

If the project requires extra work, add a percentage for:

Rush Fees: If the project has an urgent deadline, add an extra 15-25%.
Revisions: Specify how many revisions are included in the price. Any extra revisions can incur additional charges (e.g., ₦2,000 per extra revision).
Equipment/Software Costs: If you need to buy any tools or software for the project, include these costs.

Example:₦18,750 (base) + ₦3,000 (rush fee) = ₦21,750

Step 6: Market Research

Look at what other freelancers in your niche are charging. While you shouldn't undercut others, knowing what others are charging will help you stay competitive.

Check websites like Upwork, Fiverr, and Freelancer to see what others in your niche are charging for similar services.

Step 7: Adjust and Test

Remember that pricing is not set in stone. You can always adjust based on feedback, experience, and demand.

Test Pricing: If you’re just starting, you might offer a lower price initially to attract clients, then gradually increase your rate as you gain experience and build a portfolio.

Example Pricing Breakdown for a Beginner Freelancer

Service	Rate (₦)	Notes
Content Writing	₦500 - ₦1,500	Start at the lower range, adjust as you grow.
Social Media Management	₦1,000 - ₦2,500	Set a fixed rate for monthly management packages.
Web Design	₦10,000 - ₦50,000	Depends on complexity and number of pages.
SEO Optimization	₦3,000 - ₦8,000	Include keyword research, on-page SEO.
Graphic Design	₦1,500 - ₦4,000	Price per logo, design, or branding package.

Step 8: Invoice Template Example

Once you’ve completed a project and agreed on pricing, use a simple invoice template to send to your client.

Sample Invoice:

Your Name/Business Name
Client Name/Business Name
Invoice Number: #001
Date: [Insert Date]
Service Provided: Web Design (30 hours)
Rate: ₦625/hour
Total Hours: 30
Amount Due: ₦18,750
Rush Fee: ₦3,000
Total: ₦21,750

Payment Due by: [Insert Date] Bank Details: [Insert Payment Method]

This pricing template is a basic structure that can help you confidently price your services as a beginner freelancer.

Always remember that as you gain more experience, you’ll be able to increase your rates, attract higher-paying clients, and ultimately build a more successful freelance business.

Feel free to adapt this template as needed!