How a Freelance Writer Can Transform Your Small Business in 2026 (19 Facts)

Hiring a freelance writer in 2025 isn’t just smart—it’s essential for small businesses. From saving time to boosting sales and building authority, here are 19 reasons and facts you can’t ignore.

You might be in a twist, should you wrote content?

Do you even have tge expertise, snd time to write [good] content for your business or employ a staff to handle your writing tasks…

On second thought, have you considered finding and trying a freelance writer?

In this page article, I carefully researched, and compiled a long list of detailed and apt reasons why you should hire a freelance writer.

So, you can trust that the reasons would be just what you need.

This is your boy and favorite conversational SEO writer in the World, Simon - Founder, IbiFoundry LTD [yep, this very website and company]

You see, when you start your business, more often than not, you are the only person involved in the work, or you have a small team.

You would realize that wearing so many hats and handling several tasks would not help your content marketing.

But here is the thing; because you are busy with other equally important tasks, you cannot just put together pieces of words or lines and expect to generate leads or proffer engaging reading experiences for your visitors.

The reasons for this flaw are not far-fetched, you are often focused on product development, sales, and customer relations.

These tasks you joggle together are often time-demanding.

Hence, you might not be able to craft an intriguing and excellent write up, as a good writeup requires so much research.

You might want to ask…

Do I need content for my website or Nigerian business, boutique, Spa, hotels...?

Let us look through...

I will reveal a lot to YOU (Yes, YOU!) so do not skip, do not skim; take YOUR time to read carefully to understsnd and TAKE ACTION!

The Importance of Content and Blogs

In the working space, we use the phrase “content is king”.

Content makes the marketing world go round… It is the spinning force in marketing.

As a small business owner, having a website alone does not guarantee that your visitors or leads would have enough information nor does it enact you with enough authority in your niche.

Most of your visitors would need consistent content to make them trust your brand.

Hence, content and blogs are central in marketing.

Here are some reasons why you need content, and that, consistently!

1.       Keep your audience updated about your business: 

A blog is a tool to provide more information to your audience and keep them in your business’ loop.

A blog in a systematic way not only tells what you do; but who you are.

Hence, your audience can relate to you easily because of your blogs that they read. 

2.       It improves internal linking: 

Internal links are entirely within your control and should be used in your blog posts.

They are helpful to visitors for site navigation, and overall, they help improve SEO success. 

3.       In-depth explanation about products:

Blogs and content are indispensable in reaching out to your audience and educating them about your products.

You could also provide guides on technical services via your blogs.

The more content you produce, the more you are seen as an authority in your niche.

4.       You build your email database:

Emails, no matter how “archaic” they seem, are still more effective than social media.

Email marketing is a central marketing strategy, and you could get the emails of your website’s visitors by creating blogs and convincing them to sign up for more updates.

5.       Feedback from customers:

If you want to grow your business, you should open the communication link with your customers and peers.

Customers should be able to ask questions, comment, and kickstart a conversation.

Creating conversations leads to greater conversion.

There are some other reasons, but I consider these ones to be the most beneficial 😊

How does freelancing work?

Let’s talk about freelancing…

Knowing that a freelancer is someone who works for a company on a contract basis, is central to freelancing.

More often than not, freelancers are considered to be self-employed and they have the liberty to choose from a wide variety of contract and company options.

Again, freelancers work remotely, and they expect no permanent contract with their employer.

The employers do not have too much paperwork to do, and they expect the job to be done excellently.

Usually, the employer posts the job on the various job boards and expects several applications.

I would talk about the steps in hiring a freelance writer; just stick with me.

Why hire a freelance writer?

The cost of maintaining employees is getting higher each passing moment.

And as a small business or startup, you don’t want wages to swallow up your whole budget, right?

Additionally, the wake of the novel virus (CoronaVirus) has revolutionized all sectors, and more companies are now working remotely.

So, a freelance writer works remotely, and you just need to learn how to manage freelance writers (trust me, I would talk about this also).

These 19 powerful reasons I will lay out would show you that hiring a professional freelance writer is just the right way to go.

Grab your glass of coffee and let’s ride… 😊

1.       You save about 4-6 hours weekly: 

Time is one of the most important elements for success in the business world.

Hence, planning your time well and delegating some necessary things would save you some few hours for yourself, and one of such is writing…

Coming up with great content or copy for your business would require a lot of time.

Writing requires a lot more like researching, organizing, composing, editing, and then proofreading.

I bet you know much more about your business, and you have some more crucial tasks to handle, which could be overwhelming.

Tasks such as sales, networking, long-term planning, and product development should be your primary focus.

Hence, hiring a freelance writer would save you some hours weekly, and you can invest your time in something else only you can do that would bring more profit and growth to your business. 

2.       Access to the best experiences: 

When you want to hire a freelance writer, you have access to not only the global pool of writers, but you have access to the best writers.

You would ask: why would you say freelance writers have more experience? 😊

Here is the point, most freelance writers have worked on tons of projects for different industries, and there is a high probability they have worked on a task similar to yours, especially when they are professionals in a specific writing niche, e.g., B2B or B2C.

Come to think of it this way; working for several clients in the same niche is different from working for a single company as an employee.

The diversity allows you to garner more ideas to their knowledge base.

So, the freelance writer you hire would know what is right for your business, and you would draw from a pool of his experiences.

3.       Monthly Subscriptions are Cost-Effective: 

There are several reasons freelance writers are more cost-effective than hiring a full-time worker.

A contracted freelancer would not need the process of recruitment, interviewing, training, and development that a regular employee would need.

Also, when you employ a writing employee, you have to cater for their insurance and create a workspace for them.

Overall, funding an in-house writing team is expensive.

You would also have to pay per hour to the employees, even when they are less productive.

Hiring a freelancer to handle your writing tasks can save up to $5,000 to $15,000 monthly, as a matter of fact.

The hiring process is cost-effective and would be helpful for your small business to thrive.

4.       Best Conversion Rate for Your Content: 

In the parlance of digital marketing and growing your online presence, sterling content and superb copy are key factors.

Your copy and content are your public voice about your brand, and they should be on-point and well-written to capture your audience and encourage them to make the right choice.  

The purpose of creating content and blogs is to generate more leads and increase conversion.

Concurrently, copywriters are masters in the art of persuasion, and it takes experts to stylishly craft words that would make visitors click that ‘purchase’ or ‘add to cart’ button.

In addition, copywriting can also involve writing product descriptions that would paint the picture of the product vividly to the prospective buyers, you just need an expert!

However, if you are not a skilled copywriter or content writer, you might be unable to achieve this feat.

So, just hire a freelance writer to handle this crucial aspect for your business growth.

NB: To grow your business, get your top-notch copy in our freecwhatsapp community.

5.       A More strategic Email Marketing and Newsletter : 

Emails could seem like the decade-old channel of communication, but I can tell you that it has kept evolving.

Emails have gone beyond the regular things, such as all-text they used to be.

Hence, you need an expert in email marketing to get the excellent job done, more so, to bring the desired results.

Email subscriptions are needed to grow your small business.

Subscribers receive more information about new products and are kept up-to-date about the services that you offer.

There are email marketing service providers such as Moosend, MailChimp, etc., you need consistent and useful content to turn subscribers and visitors into customers.

In addition, email subscription is part of the sales funnel, and you should give it the needed attention, as it determines if you continuously drive your visitors down the sales funnel.

This is another benefit your business would enjoy when you hire a freelance writer that is an expert in email marketing.  

PS: Want a complete list of the best email marketing software and their prices? Simply click here to download your copy 😊

6.       Flexibility: 

This is one of the central benefits of hiring a freelance writer.

Most in-house professionals would focus on their tasks during the work hours alone, and might not have to attend any task over the weekends.

For freelancers, taking weekends off is not usually their thing.

The focus of the freelance writer is usually to meet the needs and surpass the expectations of the employer or agency they are working for.

Hence, they can work flexibly and within tight schedules and deadlines.

From another perspective; you have access to a worldwide pool of human resources.

For instance, I could choose to assign a task to a freelance writer I have worked with before even at odd hours by leveraging on the time difference.

Also, you have no permanent contract with any freelance writer.

Usually, you can choose to hire a freelancer for a specific task and end the contract once the task is completed.

No formal agreement, no much paperwork, and no much deliberation and training.

7.       You get Long Form Content:

Different strategies work for various bloggers, but long-form content is just a bang in accelerating your ranking on search engines.

The days of 200-600-word articles that would encourage the whole wide web to celebrate you are long gone.

When I am talking about long-form content, I mean something above a 3000-word article. Yes, that’s the baseline.

You need this type of writing to get the attention of readers and earn their trust in your selected industry.

NB: You can get your long form content here

So, what would make someone dedicate 20-30 mins of their time reading your article?

Without any doubt, it must be of the highest quality, intelligently crafted, and able to enlighten the reader on what they have no prior knowledge of.

You might be able to write, without a doubt.

But you might not have the skills and time needed for long-form content.

Hence, you need to hire a freelance writer to help you on this task and generate the results you desire.

8.       More SEO Traffic: 

SEO begins and ends with high-quality writing.

However, not every piece of content would rank well on Google, and pumping out ‘good’ content is not enough.

You need an expert in SEO writing for your content to be visible on Google.

You might know what your audience needs, but you might not know about search engine optimization strategies.

There is the need to insert related keywords that rakes higher search results while avoiding keyword stuffing.

I can’t talk enough about SEO writing to increase traffic to your website. After all, writing without generating more leads and traffic would just be a waste of your ‘limited’ time. Get you a good freelance writer to get excellent results, please 😉.

9.       Access to Extra Services: 

Freelance writers have worked with several clients and agencies, which have forced them to develop some other relevant skills.

Some of the skills they have might not be relevant to you at the inception, but in the future, you could come to utilize those skills.

From my experience in the freelance industry, any freelancer would be thrilled to offer the best they can even within a low budget, as that is the source of their livelihood.

Also, they are often quick to offer their other skills, when there is a need for them, as they want to remain relevant to their employer.

Aside from writing, freelance writers could also offer services such as virtual assistance, customer services, and general clerical services.

Also, remember that they also have their college degree and could be very instrumental to your business’ development.

10.   You get the Best Converting Email Content:

Emails seem like the ‘archaic’ means of communication, but it is still more effective compared to other social channels.

Emails are like coming to individual personal homes and having dinner with them.

However, adding words together does not always translate to great conversion or leads.

You need to put concerted efforts into your writing to get the result you desire.

You would need an expert email writer to handle your email content to get the desired results.

Also, emails have gone beyond the normal all-text; images, infographics, etc., are added to emails, and you would need a professional to handle this task for you.

There is email builder software such as MailChimp and Moosend, but you need a professional to help you.

11.   Top-notch and error-free content:

Errors in your content would pass the exact opposite of what you want to communicate to your audience.

Your written content is similar to the handshake before a business meeting, and it could make or break any business.

Sincerely, many readers would be put off and move to another site once they come across content filled with grammar errors, misspelled words.

Errors in writing would seamlessly communicate negligence, carelessness, and would not build trust in your visitors.

You cannot gain my attention when your content has errors.

You don’t want to give any chance that could mar all your business effort.

Hence, here is another reason why you should hire a freelance writer.

Freelance writers use Grammarly (a grammar checker) and other tools to check and recheck your content to ensure it is perfectly presented without errors and with the right tone.

12.   You focus on other important tasks: 

I often hear complaints from several small business owners about the weariness and overwhelming nature of wearing too many hats.

I often ask them; do you also need to add writing tasks to your weekly routine? I guess no.

You could know more than anyone else about your business, and there is no doubt about that fact.

However, when there is someone that can deliver most probably better content on a more consistent basis for your business, why not consider them?

Freeing up the writing tasks would allow you to focus on product development, sales, management, building customer relationship, and growth strategies.

No one can do these tasks for you as a small business owner. You got the point, right? 😊

13.   Way More Backlinks: 

A good freelance writer would know how to get more backlinks by implementing their strategies that have worked for several other clients.

"Backlinks”, meaning sites that link to your site are one of the most important factors to rank high on Google.

When you get backlinks from credible and authoritative websites, you are setting your business for increased traffic.

One easy way that would help you understand backlinks is to see it as a conversation among websites when website A writes and links to website B on a similar topic.

It is like a recommendation, and it would increase your business reputation and traffic.

Building ‘quality’ backlinks to your website are tasking and time-consuming, and you might not have the time to build or implement your backlinking strategies, if you have any 😉, so you need an expert…

A good freelance writer would know how to get more backlinks by implementing strategies that have worked for several other clients.

14.   Access to their influential leverage: 

Excellent freelance writers are authorities in their industries and many run their personal blogs and websites which are linked to other authorities in different industries.

As a small business owner, you could leverage on the influence of your freelance writer to still grow your business.

Often the freelance writers could have worked for big companies, gotten several recommendations and testimonials, and would be well known on social media.

With this accrued experience and influence, your small business can be helped and you could see significant growth in traffic by their recommendations.

You need to hire a good freelance writer, and we are here for you.

15.   Most content writers are great social media marketers:

Freelance writers get their jobs through different social channels, and they are often in the strait of pleasing their clients.

Most freelance writers have superb social media marketing skills as they must market themselves always…you would be amazed at how helpful they could be.  

As discussed in the preceding point, freelance writers often have more than writing skills, and you never could tell how helpful those skills could be.

The need to reach out to new clients dive deeper into the market, and most times to handle social media accounts for different clients further push freelance writers to develop their internet marketing skills.

This knowledge and experience would be helpful for a small business.  

16.   Ultimate WordPress Expertise: 

These days most websites are built on WordPress, and there is a great probability that your website was also built on WordPress.

After you might have written great content, the tasks of uploading the content to your WordPress site and letting it pass the requirement could be tasking.

NB: You can open your WordPress site here

Things like the SEO, readability, outbound links, inbound links, etc., could be overwhelming for you, seeing you have several tasks at hand.

When you hire a freelance writer that is a WordPress expert, you can be relaxed knowing your WordPress tasks would be well-managed.

17.   Beyond business partners, you build connections: 

So, here we are…

The point where you meet freelance writers who are authorities in their different niches, and they could be of tremendous help to you and grow from being business partners to building bridges of connection.

Employing staff with this niche expertise could be expensive, particularly when you do not require those services often, but still have to pay to keep them.

Some freelance writers are respected and have a large audience that would be of tremendous help when you are just building your business.

These are reasons that still supersede what you could get from employing workers.

Have a look from another perspective…

Freelance writers are usually from a pool of experts from different continents, and you could build the bridge between the expertise available in your country to another developed economy or nation.

Hence, you draw from the pool of resources from another continent.

18.   A content manager’s profile helps build personality: 

Here is another point that you should consider for hiring a freelance writer.

Freelance writers could be content managers also, and they could have built their brands and personalities on social media channels such as Twitter, LinkedIn, Instagram, Pinterest, and other social apps.

You could leverage on their online profile and build your brand.

19.   No need for a work space: 

One of the major distinguishing factors of freelance is the work location.

Freelancers work remotely, and they could even be thousands of miles away on separate continents.

And as a small business owner, you can still build an efficient team with freelancers remotely taking advantage of technology.

The wake of the COVID-19 has shifted the dynamics of the workplace, and we are in a new normal.

You would not need to spend hundreds and thousands of Dollars creating a workplace for the freelancer, he can work from the comfort of his home.

Also, the devices and tools that would be needed for the task would not be provided by you.

The freelancer is expected to have the needed materials.

Hence, as a small business, you would be saving a lot of resources.

Steps in Hiring a Freelance Writer

Okay, so at this point, you have seen reasons why you should hire a freelance writer to help your business grow, and that is a good decision.

I say, kudos! This singular decision can change your entire business adventure.

However, the pool of freelancers is vast, so you must ensure to hire the right set of people.

Fact be told, the wrong set of freelancers would swiftly lead to a decline in conversion, and things would get messy.

Here is a checklist that would guide you as you make the decisions on how to hire content writers:

1. Let Your Objectives be Clear:

There is no way I would stress this point long enough, and it is even coming first on the least.

Some small business owners make the mistake of hiring content writers without having a clear-cut plan.

Without clear-cut plans and objectives, you won’t be able to communicate effectively with a freelancer, and you won’t get the result that you desired.

Stating your objective clearly would also determine the type of person that would apply for your ad.

Here are some more practical things to ask yourself: what kind of content would I need?

What niche would my business focus on, either educational, entertainment, or inspirational?

2. Where to get human resources: 

this is the next step after starting your goals clearly, and with all the expectations that the writer would hit all the targets.

The next step is to begin seeking who would fit into the position perfectly.

You can have an idea of a good writer by contacting businesses who have enjoyed the services offered by the freelance writer and possibly provided good feedback for the writer.

Of course, you are not seeking agencies at this point. You need someone that would deliver the task swiftly and accurately.

One of the places you can find good freelance writers would be LinkedIn, Twitter, and other websites that feature top-notch writers.

You could also use Craigslist, but you would have to attend to several applications on this channel.

You would have tons of applications pouring in; however, the task left is selecting just that right person.

3. Planning and executing the interview:

You don’t want a bad writeup, so you have to carefully scrutinize the applicants and determine who would be the best freelance writer.

While you are planning for the interview, consider that you could either use some software such as Skype that would aid the interview process.

One of the first things to check during the interview process is the grammar of the applicants.

The next step is to ask for their samples and consider their writing pattern, the tone of their writing, and ask yourself if the pattern of writing is good for your business.

These are some critical steps that you should put in place when hiring content writers.

How do I work/manage freelance writers?

Small business owners that are just starting want to expand their team.

That would be abnormal if you are not interested in promoting your brand or building your business.

But when it comes to freelance writers, some questions would poop up in your mind.

You would ask yourself;

How do I manage freelance writers?

We might not be in the same geographical location, so how do I bridge the time difference?

How would the work culture in his/her country affect our task?

You need not worry because, in this section, I would show you how to manage freelance writers.

Sincerely, hiring content writers is the easiest step, you would still need to brace up in other areas to get the work done properly.

1.  Effective communication: 

Once you have hired your writer, the next step is building the communication gap, else the work would be done haphazardly.

Even when you have sent all the needed information, they might still need to get back to you.

This would be more needed if they are working for you for the first time not necessarily because they are not professionals, but to ensure they are giving the right results.

There is the need to constantly reply to their emails as soon as possible and get the job done swiftly.

In addition, you could employ a communication channel such as Slack.

This tool would help you send all the necessary information, both major and minor corrections, and images when needed.

NB: You can open a Slack channel here…

2. You Should Get Feedback: 

There should not be extended periods of silence between you and your writers, there should be room for consistent feedback.

Consistent feedback would ensure they get on the exact track and tone that would be needed to build your brand.

Tweaking of the content they sent should be contained in the feedback, so they could perform better in subsequent articles.

Feedbacks are useful in any business that wants to thrive, and they build teamwork, as the writers become acclimated to your writing tone.

3. A Real Understanding of Delegation: 

I am sure you have followed the guides from the preceding sections and you understand the place of communication and feedbacks…😊

Here is the next thing; you hired the writers because of their skills, right?

You need to take a step backwards and allow them to do their job, if they have any question, they can still send an email.

This aspect of delegation is also part of the process, learn to give room for your writers to show their expertise.

Take Home - Simon Says...

As a small business owner, working with a freelance writer would allow you to focus on other things that matter in your business.

You know your business more than anyone, but you cannot always craft the best write ups that would take your business to the next level due to several reasons.

You do not create a workspace for the freelance writer in your company, but you get the value they proffer.

Also, you have boycotted the need for bulky paperwork when you hire a freelance writer, and you can terminate the contract at any time.

So, over to you, IbiFounder..

Detailed FAQ Section (Top 10 FAQs)

Q1: Why should a small business hire a freelance writer instead of writing content themselves?

A: Freelance writers save you time, bring professional expertise, and can create persuasive content that converts better than DIY attempts.

You can focus on growing your business while the content experts handle your messaging.

Q2: How much does it cost to hire a freelance writer in 2025?

A: Costs vary depending on skill level and niche, but small businesses can hire freelance writers for as low as $50 per blog post or between $15–$50 per hour for ongoing work. Compared to full-time staff, it’s far more cost-effective.

Q3: Can freelance writers adapt to my brand voice?

A: Absolutely. Skilled freelance writers research your audience, study your brand, and adapt their tone, style, and messaging to match your business.

Q4: How can I find a reliable freelance writer?

A: Platforms like Upwork, Fiverr, and LinkedIn are excellent places to start. Ask for samples, references, and trial projects to evaluate their skills and compatibility.

Q5: How quickly can freelance writers deliver content?

A: Depending on scope, freelance writers can produce quality content within 24–72 hours for small projects. Larger projects may take a week or more, but their flexibility allows fast turnaround compared to traditional agencies.

Q6: Do freelance writers improve SEO?

A: Yes! Professional writers understand SEO best practices, keyword research, meta descriptions, headers, and internal linking strategies to boost your website’s visibility.

Q7: Is hiring a freelance writer scalable for my growing business?

A: Definitely. Freelancers can scale with your business needs, handling more projects as your content demand increases without the overhead of hiring full-time employees.

Q8: What types of content can freelance writers produce?

A: Blog posts, articles, web copy, email sequences, social media content, product descriptions, whitepapers, eBooks, press releases, and more — almost any written content your business needs.

Q9: How do I measure the ROI of a freelance writer?

A: Track metrics like website traffic, leads generated, conversion rates, engagement, and social shares. The revenue or business growth driven by high-quality content is the ultimate ROI.

Q10: Will hiring a freelance writer save me stress as a small business owner?

A: Absolutely. Freelancers take content creation off your plate, reduce your workload, and allow you to focus on strategy, sales, and core business growth.