SmarterQueue Review: Is It Worth It for Social Media Management?

Do You Struggle with Social Media Management?

If you’re like most entrepreneurs, small business owners, or marketers, keeping up with social media can feel like a never-ending task.

You’ve got to create posts, schedule them, engage with followers, and track analyticsall while running your business.

That’s where social media tools come in, and today, we’re reviewing SmarterQueue, a platform that claims to simplify your social media workflow and boost your engagement.

I’m Simon Zaku, founder of IBIFoundry, and I’ve been in the digital marketing space for over 10 years.

As someone who juggles managing my blog, SEO services, and personal brand, I know how crucial a good social media tool is.

I’ve tried tools like Hootsuite, Buffer, and even manual posting (gasp!), but I wanted something smarter—pun intended.

So, is SmarterQueue worth it?

Let’s find out.

What Is SmarterQueue?

SmarterQueue is a social media scheduling and management tool designed to save time, increase your reach, and streamline your posting strategy.

What sets it apart is its focus on content recycling, helping you maximize the lifespan of your evergreen content.

It supports major platforms like:

Facebook

Instagram

X

LinkedIn

Pinterest

The goal is to automate and optimize your social media posts so you can focus on growing your business.

How SmarterQueue Works

1. Content Categories

One of SmarterQueue’s unique features is the content categorization system. Instead of managing a single queue of posts, you organize your content into categories like:

Blog posts

Inspirational quotes

Promotions

Tips and tricks

You set posting times for each category, and SmarterQueue ensures a balanced mix of content.

2. Recycling Evergreen Content

If you’ve got evergreen content (posts that remain relevant over time), SmarterQueue automatically recycles it. For example, a blog post you shared last month can resurface again to reach new followers.

3. Visual Calendar

SmarterQueue offers a drag-and-drop calendar, making it easy to plan your content schedule. You can see all your upcoming posts at a glance and tweak them as needed.

4. Analytics

The tool provides insights into:

Engagement rates

Best-performing posts

Optimal posting times

This helps you refine your strategy for maximum impact.

My Experience with SmarterQueue

I’ve been using SmarterQueue for a few months now, and here’s what I noticed:

1. Ease of Use: The interface is clean and straightforward, even for someone who isn’t tech-savvy.

Setting up my content categories and schedules took less than 30 minutes.

2. Time Savings: Instead of manually posting daily, I batch-schedule a month’s worth of content in one sitting.

3. Recycling Content: This is a game-changer for my evergreen blog posts. SmarterQueue ensures my best-performing content stays in circulation without me lifting a finger.

4. Better Engagement: By analyzing the analytics, I identified the best posting times for my audience, leading to better engagement rates.

However, it’s not perfect. I’ll discuss the pros and cons in a moment.

SmarterQueue Features in Detail

Supported Platforms

Facebook: Post to pages, groups, and personal profiles.

Instagram: Schedule single-image posts, carousels, and stories.

Twitter: Share text-based tweets, images, or videos.

LinkedIn: Manage personal and business accounts.

Pinterest: Share pins directly from SmarterQueue.

Content Discovery:

SmarterQueue includes a content curation tool that helps you find relevant articles, blog posts, or videos to share with your audience. You can even monitor competitors’ feeds for inspiration.

Customizable Post Variations:

To avoid posting identical content, SmarterQueue lets you create variations of your posts.

This is especially useful for platforms like Twitter, where reposting the same content can hurt your engagement.

Pros and Cons of SmarterQueue

Here are both Pros and Cons of SmarterQueue:

Pros of SmarterQueue

Content Recycling: Automatically reuses your evergreen posts.

Affordable Pricing: Starts at $16.99/month, which is cheaper than many competitors.

Time Efficiency: Batch-scheduling and categorization save hours.

Analytics: Helps you optimize posting times and content types.

Multi-Platform Support: Manage all your social media accounts in one place.

Cons of SmarterQueue

Learning Curve: The categorization system may feel overwhelming at first.

Limited Instagram Features: While you can schedule posts, some features (like hashtag suggestions) are less robust than tools like Later.

No Free Plan: Unlike Buffer or Hootsuite, SmarterQueue doesn’t offer a free tier.

How to Get Started with SmarterQueue

1. Sign Up:

Visit SmarterQueue and sign up for a free trial.

2. Connect Your Accounts:

Link your social media accounts to the platform.

3. Create Categories:

Decide on your content categories (e.g., blog posts, promotional content).

4. Batch-Schedule Posts:

Upload your content, assign it to categories, and set a schedule.

5. Analyze and Improve:

Use the analytics dashboard to track your performance and tweak your strategy.

Who Should Use SmarterQueue?

SmarterQueue is perfect for:

1. Small Business Owners: Who want to save time on social media.

2. Content Creators: Who have a lot of evergreen posts to recycle.

3. Marketers: Looking to streamline and optimize their campaigns.

If you’re new to social media management, SmarterQueue’s simple interface makes it beginner-friendly.

Final Thoughts: Is SmarterQueue Worth It?

For me, SmarterQueue has been a game-changer.

From saving time to boosting engagement, it’s one of the most practical tools I’ve used for social media management.

If you’re a Nigerian entrepreneur, creator, or marketer looking to simplify your social media strategy, I’d say SmarterQueue is worth trying.

Just remember to leverage its analytics and content recycling features to get the most value.

Have you tried SmarterQueue or any other social media management tools?

Let me know in the comments, or sign up for my newsletter at IBIFoundry for more tips and reviews like this!

Simon Taki Zaku,

Founder, CEO,

IbiFoundry.com.ng

For Ibifoundry.com.ng/blog