Search Results

How does digital marketing grow your business? Are you a Nigerian business? What exactly is digital marketing? Hello and welcome to this blog. This is your favorite SEO consultant and specialist in blog writing, Simon Taki Zaku. On this page I explain to you in the simplest form, what digital marketing is. (Applicable to both Nigerian and international readers) In the simplest form, define digital marketing! To better understand what "digital marketing" means, we must touch on "marketing". What is Marketing? Marketing involves all the tasks, and actions, done by a person, company, or business to promote a particular service, software, music, art, or anything. Marketing is what businesses do (including advertising) to reach more people with a message, product, service, or movement. What is Traditional Marketing? Traditional marketing (or offline marketing) has been in existence for ages. These are some of the older (ancient) marketing techniques businesses used back in the day to market products and services. Some of the traditional marketing channels are: TV and radio ads Newspaper ads Celebrity commercials (now influencer marketing) Fliers Direct mail Billboards The switch from traditional marketing to digital marketing. As the internet grew, online marketing became more popular. For example, there are over 8 billion searches on Google every day. 62% of the world's population are on social media. Facebook has 3 billion users. Tiktok? Has over 2 billion users in a few years. The internet has over 5 billion active users. Businesses decided to tap into this traffic. Paying for Facebook adverts is "digital marketing". Posting on X is a form of "digital marketing". Talking to your colleagues about your business or brand is "marketing". Sharing fliers about your business is "marketing". Writing blog posts for your target customers is "marketing". Going LIVE on Facebook, X, and LinkedIn for your business is "digital marketing". Paying for podcast sponsorship, and TV or radio commercials are all forms of "marketing". How then is digital marketing defined today? Digital Marketing Definition: What is digital marketing in its simplest form? Digital marketing is the art of promoting a product, service, business, or brand on the Internet. The Internet has been in existence since 1983. And the term digital marketing was first used in the 1990s. What are the benefits of digital marketing? Why is digital marketing a hot channel for businesses today? Key Digital Marketing statistics for businesses today: There are 8.5 billion search queries on Google every single day. The Internet has a total of 5.3 billion users. That's more than half the earth's population. According to a Forbes report, 4.9 billion internet users are on social media. 33% of marketers surveyed said blogging is an effective marketing tactic they use. Email marketing is one of the highest-converting digital marketing channels with a 2.8% conversion rate for B2C businesses and 2.4% for B2B brands. The advertising and marketing market is estimated to be $786.2 billion by 2026. 82% of marketers are looking to invest more in content marketing and 69% looking to invest more time in SEO (search engine optimization). According to this report, 74% of shoppers check and do some sort of research on social media platforms before making a purchase online or offline. How do you start digital marketing? Digital marketing is really easy to start - unlike old traditional methods which may demand capital, labor, or some sort of investments. To start digital marketing for your business, you do not need to spend any money. Create social media accounts, create a website for your business, install a blog and begin publishing content. To start digital marketing, you only need to take your business profile on the internet. Five (5) Steps to kick-start digital marketing for your Nigerian business: Set your digital marketing goals Decide what digital marketing channels you will focus on (blogs, social media, websites, etc) Find the ideal social media networks for your brand and create professional accounts Design a content plan for your business Create content and publish your first few posts online To get into digital marketing, you must have a plan, a goal, and objectives for your digital marketing campaigns. What is included in a digital marketing strategy For my digital marketing clients, I like to use the SWOT formula to design an effective digital marketing plan that works: Your digital marketing strategy for your business must be: S - Strengths (what digital marketing platforms are your biggest advantage) W - Weaknesses (what weaknesses and challenges will you face in your digital marketing campaigns?) O - Opportunity (what loopholes do you notice in your competition's digital approach?) T - Threats (what are possible threats in your digital marketing niche?) This will help you design a digital marketing strategy for your business. Next, understand your target audience or customers. Find where they gather on the internet. Where do your customers typically hang out online? Facebook groups LinkedIn groups Community forums Social media networks Blogs Podcasts Examples? Younger-aged internet users can be found on social media applications like TikTok and Instagram. We have more female users on Pinterest (social media platform) than men. Working-class individuals are spending time on LinkedIn LIVE Events. Older demographics are still hanging on Facebook. Get the idea? I have a detailed guide on finding the perfect social media networks that have your specific target customers. Here: Recommended Blog: Social Media Networks for Business: How to Choose the Right Social Media Networks for Your Business The next step to go into digital marketing is to create accounts on various social media networks. You can create a Google account for free. Create social media accounts for your business. You can start by creating a business Facebook, Instagram, X, LinkedIn, and Pinterest accounts. I will publish guides on how to set up a business Instagram, Facebook, and LinkedIn pages for your business. So subscribe to my blog forum for updates. You should also create a Quora account. Quora is powerful in generating content ideas, so I recommend you join Quora. Recommended Blog: 50 Must-Have Social Media Marketing Tools for Business (tools for scheduling, analytics, graphics tools). After creating business accounts on these social media platforms, make a content plan to work with. Do not go into digital marketing without an effective digital marketing plan or content strategy. The next important digital marketing step is to know what content to publish on social networks. Do your research. Understand your audience and what they want to see. Do your customers want to see YouTube videos? Do they want to see Instagram reels? Do they want to see engaging TikTok content? Do they want to read educational blogs? Or LIVE streams? Do your research and know what your target audience wants. Digital marketing budgets? Digital marketing also requires budgeting. Why? Website hosting (I recommended Wix, Bluehost, Namecheap, EUKHost, Shopify, and Hostinger) Content curation tools (like Quuu, Scoop it) Email automation software (Mailchimp, Getresponse) SEO (SEO tools like SEMrush, Ahrefs, etc, backlink builder, SEO writer, technical SEO expert) Hiring (social media manager, digital marketing manager, SEO, etc) Adverts (Influencer, Social media ads) PPC (Google, banner ads) Lead generation (Landing pages, lead design tools, email automation software) Content creation (AI writer tools, Grammarly, SEO writer, Video editor) Social media management tools (Hootsuite, Buffer, Smarterqueue, Crowdfire) Other useful digital marketing tools. What are the various types or forms of digital marketing? There are different types of digital marketing just like other forms of marketing. Here are the top 5 types of digital marketing: SEO Content marketing Social media marketing Email Marketing Pay-per-click (PPC) What is digital marketing advertising? This is you paying for platforms or various networks on the internet (like Google, YouTube, Facebook, Reddit, Quuu, etc), with billions of users to send traffic or leads to your business or customers to your business or store. As a store or a local or physical business, instead of marketing your business face to face or physically, you can take it easily online (this process is called digital marketing). Frequently Asked Questions Around "Digital Marketing". Finally, this is the frequently asked question in "digital marketing". What exactly is digital marketing? Digital marketing, also known as Internet marketing, known as online marketing, is the process of promoting a product, business, brand, organization, or website on the Internet to generate sales, leads, and traffic and attain or achieve the business's objectives. What are the types, the four types of digital marketing? From my experience as a Digital Marketing and SEO consultant, there are four major aspects of digital marketing. The types of digital marketing today are: Content marketing (CM). Search engine optimization (SEO). Search engine marketing (SEM). Social media marketing (SMM). These are the basic types or forms of digital marketing. To go into digital marketing, you must understand each of these types and be able to attach it to your entire business goals and objectives. What does a digital marketer do? What a digital marketer does from my experience, there are several tasks that a digital marketer has to take takes care of. When it comes to content marketing, a digital marketer is in charge of planning the content marketing strategy, the SEO strategy, the SEM strategy, and the social media marketing strategy. A digital marketer is also referred to as a digital marketing manager. A digital marketer is in charge of all the Internet or online promotion strategies that a business does or offers. What skills are required for digital marketing? What necessary skills are required for digital marketing? Numerous new skills are required for digital marketing now. Some of these are search engine optimization, social media marketing, blogging, content writing, email marketing, copywriting, website design, website promotion, technical SEO, and lots more. Digital marketing has to do with the entire promotional marketing of a brand a business or a website on the Internet. So the more Internet marketing skills you can acquire or learn, the easier it will be for you. What type of digital marketing is best for your business? As a business, there is no one-size-fits-all all. This is something I always tell local businesses who are looking to go into digital marketing. You must understand your type of business. This will help you foster an effective digital marketing approach or strategy for your business. For example; businesses that are looking to drive organic traffic should focus on search engine optimization. eCommerce stores should consider Facebook ads Agencies should focus on blogging, social media marketing, and content marketing. PPC is great for stores as well So a clear understanding of your business would help you understand the perfect digital marketing platforms to harness. This could be content marketing, blogging, SEO, YouTube marketing, or social media marketing. Can I learn digital marketing on my own? Yes, absolutely. There are numerous resources, guides, and YouTube videos on the Internet on how to get started with digital marketing. HubSpot offers different marketing courses where you can get certification after completing the course. You can also follow my blog ( https://ibifoundry.com.ng/blog/ ), where I share exclusive digital marketing secrets, SEO hacks, and content marketing strategies for your business. Subscribe to my blog and the YouTube channel. What are four (4) examples of digital marketing? There are millions or even billions of examples, but here are some examples you can use to get your ideas from. YouTube marketing: YouTube marketing is the process of creating video content on a YouTube channel with the hopes of achieving your business or brand goals. Blogging: Blogging is one underrated marketing strategy that most businesses stay away from. You can create content consistently and rank on search engines, which will turn to organic traffic and sales. Search engine optimization (SEO): For this website, I created lots of blogging content and optimized them to rank on search engines. When they rank on search engines for targeted keywords that I want, I get clicks from my target audience which can convert to leads and clients. Social me dia marketing: As a business, you should promote your business, brand, products, and services on different social media networks like Facebook, Instagram, LinkedIn, Pinterest Twitter, or X. What is digital marketing in its simplest form? Digital marketing in the simplest form is the process of promoting or marketing the products and services of a physical or local business on the Internet. This is also called internet marketing or online marketing. Large companies, and medium, small, and local businesses are moving online to promote their businesses. Let your followers know what you are reading by sharing this image :) Thank you for reading our IbiFoundry page on what digital marketing entails for Nigerian businesses. Have a great day, Simon, Founder, CEO, IbiFoundry.com.ng

Hello, IbiFounders!!! Simon Taki Zaku, founder, CEO, IbiFoundry. Today, let's talk about GeegPay! Haven't heard of GeegPay? In simple words, it is the Payoneer (or Paystaxk) of Nigeria. In today's fast-paced world, digital payments are more than a convenience; they are essential. With numerous options available, choosing the right platform can be overwhelming. GeegPay has emerged as a notable player, promising to streamline transactions while incorporating engaging features. Join me as we explore GeegPay's functionalities, pros, cons, and overall user experience. Let's discover if this is indeed the game-changer you've been looking for! Understanding GeegPay GeegPay is a digital payment platform that focuses on making payment transactions simpler and faster for both users and merchants. Designed for ease of use, it allows individuals to send and receive money, manage bills, and benefit from loyalty rewards with partnered vendors. Its intuitive interface and emphasis on security make it attractive to both everyday users and businesses. An Overview of Features User-Friendly Interface Navigating GeegPay is seamless. The app boasts a clean, straightforward design, enabling users to find features effortlessly. For instance, sending money to a friend only takes a few clicks. This convenience is crucial, especially for those who may not be tech-savvy. Secure Transactions on GeegPay In digital payments, security is critical, and GeegPay delivers. It uses advanced encryption technologies, safeguarding personal and financial information from unauthorized access. Additionally, biometric login features, such as fingerprint recognition, offer enhanced security for users accessing their accounts. Loyalty Programs What truly sets GeegPay apart is its loyalty program. Users earn points for every transaction with partnered merchants. For example, transactions could yield around 1 to 5% back in points, rewarding frequent shoppers and making every purchase feel more valuable. This program is a compelling draw for those who love to shop. Instant Money Transfers With GeegPay, time is on your side. The platform facilitates instant money transfers, meaning your friend or family member on the other side of the country can receive funds within seconds. This efficiency is vital for users needing rapid transactions, such as those settling bills or supporting family members in need. Bill Management GeegPay simplifies bill management by allowing users to set up recurring payments for utilities and services. This feature is crucial; in 2022, late payment fees averaged around $35. By automating payments, users can avoid these unnecessary costs. Smartphone showcasing GeegPay application interface. Pros of Using GeegPay Simplicity and Ease of Use Personally, I love and still use GeegPay. GeegPay makes digital payments accessible. Users can engage with the app without feeling overwhelmed. This simplicity is particularly beneficial for less tech-savvy individuals who may struggle with more complicated platforms. GeegPay Low Transaction Fees When compared to its competitors, GeegPay has notably low transaction fees. For regular users, this can mean significant savings. For instance, users might pay transactional fees around 1% compared to 2.9% on platforms like PayPal, allowing for more value with every use. Regular Updates and Improvements GeegPay shows commitment to improvement through regular updates, which keep security measures current and may introduce exciting new features. This proactive approach fosters user trust and loyalty. Cons of Using GeegPay Limited Merchant Acceptance GeegPay is still expanding its network of merchants. While it has partnerships with many retailers, it does not yet have the widespread acceptance seen with platforms like PayPal or Venmo. Users might find this limiting, particularly in less urban areas. Occasional Technical Glitches A small number of users have reported technical glitches while using GeegPay. Although these instances are not frequent, they can be frustrating during critical transactions. Staying updated with the latest app versions can help minimize these issues. User engaging with GeegPay while paying for a drink. Comparing GeegPay with Competitors When pitting GeegPay against digital giants like PayPal or Venmo, distinct differences arise. Although PayPal is more established, GeegPay offers a fresh approach that appeals to younger audiences, particularly through its rewarding user experience. Fees and Charges GeegPay typically charges lower fees than many competitors, making it attractive for everyday users looking to save. PayPal's international transfer fees can reach 4% or more, whereas GeegPay can keep these costs close to 1%. Speed of Transactions From my experience, GeegPay has one of the fastest transaction speed. No delay or errors. Both GeegPay and its competitors provide instant transfers, but GeegPay’s clean design enhances user experience. If speed and ease are priorities for you, GeegPay is a strong contender. GeegPay User Experience The user-friendly interface of GeegPay adds significantly to overall satisfaction. Unlike the cluttered layouts of some competitors, GeegPay prioritizes simplicity, allowing for quick transactions without distractions. Getting Started with GeegPay Downloading the GeegPay App To start using GeegPay, download the application from your device’s app store. The setup process is quick and only takes a few minutes, allowing you to experience its features right away. Linking Your Bank Account in GeegPay After downloading, link your bank account or card. This task is straightforward; enter your banking details and follow the prompts. GeegPay ensures encryption to protect your financial information. Earning Rewards from Day One Once your account is set up, you'll start earning points with every transaction. From sending money to friends to paying bills, rewards accumulate quickly, enhancing the overall experience. My Tips for Maximizing Your GeegPay Experience Stay updated with app modifications to benefit from improved features and security upgrades. Take time to explore GeegPay’s partner merchants to maximize your loyalty rewards. Set up automatic payments for recurring bills for trouble-free financial management. Share your affiliate code with friends; you can earn rewards while helping others join the platform. Be aware of potential technical hiccups. Keep your app updated and report any significant issues for resolution. Final Thoughts on GeegPay App Amidst a sea of digital payment platforms, GeegPay offers a refreshing blend of simplicity, security, and rewarding features. While it still has room for growth, particularly in terms of merchant acceptance, the app excels in user experience and transaction speed. With its loyalty rewards, instant transfers, and robust security measures, GeegPay stands out as a valuable asset for anyone engaging in digital finance. Is GeegPay the breakthrough you’ve been awaiting? It very well might be! Dive in today and see how it fits into your financial routine. With GeegPay at your fingertips, your transactions could become not just easier, but also more rewarding. Why not give it a try and see the difference for yourself? I remain your loyal IbiFounder :) Best, Simon Taki Zaku, Founder, CEO, IbiFoundry. For IbiFoundry.com.ng

Hi IbiFounders!!! It's your boy Simon Zaku, founder, IbiFoundry. Quick question? Are you looking for an efficient way to book your next vacation? With the rise of travel booking platforms, it can be challenging to choose the right one. One such platform that has gained popularity is Wakanow. In this casual review, we will explore the features, strengths, and weaknesses of Wakanow. At IbiFoundry, we ensure your travels are safe, smooth and comfortable. By the end of this read, you’ll have a clearer understanding of whether Wakanow is worth your time for your travel bookings. What is Wakanow? Wakanow is an online travel booking platform that specializes in providing a range of travel services. From flight bookings to hotel reservations, car rentals, and holiday packages, Wakanow aims to simplify the travel planning process for its users. Offering a user-friendly interface, it has positioned itself as a go-to resource for travelers, particularly in Nigeria and across Africa. Features of Wakanow Wakanow boasts a variety of features intended to make the travel booking experience as seamless as possible. Let's break down some of these features: User-Friendly Interface Wakanow’s website is designed with ease of use in mind. The layout is straightforward, allowing users to navigate through various travel options effortlessly. Whether you're looking to book flights, hotels, or vacation packages, everything is categorized neatly. Diverse Travel Options Wakanow provides a broad range of travel options, including international flights and local travel deals. Users can also find a selection of vacation packages that often come with discounts or special offers, appealing to budget-conscious travelers. Secure Payment Options Safety during transactions is paramount, especially in today’s digital age. Wakanow supports various payment methods, including credit and debit cards, bank transfers, and even cash payments. The platform encrypts sensitive user data, ensuring that your payment information remains secure. Customer Support Customer support can make or break a travel booking experience. Wakanow offers several avenues for customer assistance, including phone support, email, and an FAQ section on their website. Their commitment to helping users is evident, although feedback on their responsiveness can vary. The Booking Process: A Step-by-Step Guide Booking your travel through Wakanow is straightforward. Here’s a quick step-by-step guide on how to use the platform: Visit the Website: Go to the Wakanow website and select the service you want (flights, hotel, etc.). Input Your Details: Enter your travel details such as departure city, destination, and travel dates. Browse Options: After submitting your information, you'll see a list of available options. Filter results based on your preferences, like price range or amenities. Select Your Choice: Once you find a suitable option, click on it to view more details. Proceed to Checkout: If you’re satisfied, follow the prompts to enter your details, choose a payment method, and complete your booking. Receive Confirmation: After payment is processed, an email confirmation will be sent to you with all the details of your booking. Pricing and Discounts One of the significant advantages of using Wakanow is its potential for savings. The platform often runs promotions, offering discounts on flights and hotel bookings. Comparing Prices When booking through Wakanow, it’s a good idea to compare prices with other travel platforms. While Wakanow may offer competitive rates, occasionally, other sites might have better deals. Utilizing price comparison tools or even checking airlines' websites directly can provide you with a broader perspective on pricing. Pros and Cons of Wakanow Before diving into a final verdict, let’s summarize the pros and cons of using Wakanow: Pros of Wakanow; Wide Range of Services: From flights to car rentals, Wakanow covers various travel needs. User-Friendly Interface: The site is designed for ease of use, making it accessible even for those who may not be tech-savvy. Secure Transactions: Dedication to security during transactions is commendable, giving users peace of mind. Customizable Options: Users can tailor their bookings according to their preferences, making for a more personalized experience. Cons of Wakanow; Customer Service Response Time: While customer support is available, some users have reported delays in response times, which could be problematic if urgent assistance is needed. Limited International Coverage: Although Wakanow is prominent in Africa, its international coverage may not be as extensive as other global platforms. User Reviews: Not all user experiences are positive. Some travelers have reported issues regarding changes or cancellations, highlighting a need for better communication from the service. Wakanow User Experiences and Testimonials User reviews of Wakanow often vary. Many travelers appreciate the platform for its ease of use and competitive pricing, while some express disappointment over customer service inconsistencies. Here are a few common themes from user testimonials: Positive Feedback Ease of Use: Numerous users commend Wakanow for its intuitive website design, making it easy for first-time travelers to navigate. Cost Savings: Many have found significant savings on flights and hotels compared to other booking sites. Convenient Payment Methods: The variety of payment options is often viewed positively, allowing flexibility for users. Negative Feedback Customer Service Issues: Some reviews mention dissatisfaction due to slow response rates from customer support, particularly during peak travel seasons. Booking Errors: A percentage of users reported complications, such as incorrect travel details in their confirmation emails, leading to frustrations. Alternatives to Wakanow While Wakanow has its strengths, it’s always a good idea to consider alternatives. Here are a few platforms you might also explore: Expedia Expedia is a global travel booking platform that offers a comprehensive range of services, often with bundling options for flights and hotels at discounted rates. Booking.com Primarily focused on accommodation, Booking.com allows you to search for hotels, apartments, and other lodging options worldwide. It’s known for having vast accommodation options and competitive pricing. Kayak Kayak is a travel search engine that compares prices from multiple sources, allowing users to find the best deals available online. Tips for Using Wakanow Effectively If you decide to give Wakanow a try, here are some tips to enhance your experience: Plan Ahead: Book your travel in advance when possible to secure better deals. Keep an Eye on Promotions: Regularly check the website for promotional offers that can provide additional savings. Double-Check Bookings: Always verify the details of your booking post-transaction to avoid confusion later. Read Reviews: Before making your booking, consider viewing other users' experiences for insights that may help guide your decision. Wakanow is a Must-Try So, is Wakanow worth your time? The answer really depends on your individual travel needs and expectations. If you're looking for a user-friendly platform that offers a diverse range of travel options with potential savings, Wakanow is definitely worth considering. However, if customer service responsiveness and extensive international coverage are focal points for you, you might want to keep your options open. With a variety of features, competitive pricing, and the ability to customize your travel plans, Wakanow has carved out a niche for itself in the travel booking realm. As with any platform, utilizing it effectively requires research, patience, and sometimes a bit of comparison shopping. Happy travels, IbiFounders! Best, Simon Taki Zaku, Founder, CEO, IBIFOUNDRY.

Are you a Nigerian business looking to understand the concept of SEO (Search Engine Optimization)? What is SEO and how does it work? This blog page defines SEO in detail. Even as a complete beginner with no prior knowledge of SEO or Search Engine Optimization, this page defines it. TABLE OF CONTENT: What is Search Engine Optimization? What is Organic Traffic? What is Search Engine Result Pages (SERPs) SEO Examples Importance of Search Engine Optimization The Types of SEO Frequently asked questions (FAQ) around the question, "What is SEO" or "What is search engine optimization". What is Search Engine Optimization (SEO)? SEO stands for Search [S] Engine [E] Optimization [O].  SEO, or Search Engine Optimization, is the process of optimizing or orienting a website, application, video, or online store to improve the quality and quantity of organic search traffic and visibility. What is Organic Traffic? What is Organic traffic? Organic traffic refers to website visitors that come from unpaid sources. Unlike paid adverts that send paid traffic, organic traffic is web visitors from unpaid sources like search engines or social media posting. What is Organic search traffic? Organic search traffic are website visitors that come from unpaid search engine results pages (SERPs). Unlike paid Google ads, organic search depends on pages that rank naturally for search keywords. What is Search Engine Result Pages (SERPs) What are Google Search Result Pages or SERPs? A search engine result page (SERP) is an entire page in a search result. This is a Search Engine Result Page   Search engine optimization involves taking a website, YouTube video, or social media profile to the top of search engine results pages. SEO Example: Search "how to lose weight" on Google. SERP for "how to loose weight" Personal trainers, gym specialists, and weight-loss businesses will optimize their websites to rank at the top of search engine results pages like these. This way, their target clients, (weight-loss clients) can visit their websites. SEO Examples: Let me use my website as an example: As an SEO specialist, I write content on "why you should hire a freelance SEO rather than an SEO agency" and then I optimize the page to rank on the first page when users search for that on search engines like Google. Get the idea? SEO Example: Let us check and see how many people search for "buy men's shoes" on Google. Google Keyword Planner is a free tool that allows you to do this. The number of search engine users like you and me who search these keywords (monthly) Related SEO Keywords from Keyword Planner There are millions of people searching for keywords related to that each month. Why is SEO important now? Importance of Search Engine Optimization Google is the biggest search engine in the world. And with Google, there are billions of searches every single day. At the moment, there are 8.5 billion Google searches per day. That is a huge market businesses should tap into. Here is why Google or organic search traffic is the best traffic to attract to your website: Unlike social media advertising, where someone is on social media brands have to interrupt to pitch or sell a product or service. With SEO, a user already has a problem (want to lose weight) OR: how to find the best shoes to buy (need shoes), best Valentine's gifts to buy (presents are special). best hotels near me (traveling, need a hotel) SEO services near me (have a website, and need customers through organic traffic) Search engine users are more likely ready to purchase a product or service. They already have a problem that they are aware of and want to solution to. There are over 8 billion searches on Google every day. If you can harness and attract just a percent of search engine users to your website, then you can build your business off organic traffic. The Types of SEO What are the types of SEO? SEO has several specialties, but here are the major ones website should focus on: On page SEO, Off-page SEO, SEO writing, Technical SEO, Backlinks, Outreach, Guest blogging. FAQs on SEO (Search Engine Optimization) Frequently asked questions (FAQ) around the question, "What is SEO" or "What is search engine optimization". How do you do SEO as a beginner? As a beginner, I do not advise to rush into SEO. SEO is a long-term game and as a beginner, the best advice I have for you is to keep learning, increase your knowledge, and focus on growing as a search engine optimization professional. For starters, you can pick a specialty in SEO - like SEO blogging, backlink building, Guest posting, or, technical SEO. How do I do SEO for my website? The first thing I tell my SEO clients is this; when you want to do SEO for a website, you need to be sure if you are skilled enough in SEO or not. If you're not skilled in SEO, focus on building your skills as an SEO by going through resources, learning materials, and going through certification courses. (and subscribe to this website/blog too :). Want to outsource SEO for your business, website, or company? Outsourcing SEO will save you a lot of time and you can SEO specialists that are experienced. (Looking for an SEO specialist, feel free to email me and I will get back to you. What is the main purpose of SEO? The main purpose of SEO is to rank for target keywords and increase your organic rankings on search engines which attracts qualified leads, traffic, and customers, and also brand awareness. According to research search engine traffic is more ready to purchase than other marketing platforms. How do you write SEO content or how do you write SEO blog content?   As an SEO blog writing specialist, I would say the first thing you want to do is to get familiar with blogging, learn about blogging, learn about content creation, learn about writing copywriting, learn about writing content, learn about keyword research, and from there you can begin going into writing content that is perfect for SEO. Can I learn SEO for free? Yes, you can lend SEO for free. As there are various certifications and free courses online. I recommend the Hootsuite, and Semrush free course and certification education programs where you can learn SEO for free. And, read/subscribe to this blog! How long does it take to learn SEO? SEO, as I said, is a long-term game and several online courses cover the basics. Some cover the advanced learning or the technical learning aspects of SEO. If you can invest (which is worth it), you can pay for quality online courses and education to advance your knowledge in search engine optimization. But basically, it usually takes several weeks to a few months to get fluent in SEO. But if you want to become a professional and advanced SEO specialist or an SEO, then you need to invest at least six to twelve months of trial and error . Find companies and even do SEO as a volunteer to gain experience. What is an example of SEO? I wrote a blog page on the best Cartflows alternatives and optimized the page for search engines. The page is a few months old and is already on the first page of Google for "Cartflows", "Cartflows Alternatives", and Cartflows vs Clickfunnels. You can Google search any of these keywords and look for my website " simonzaku.com " on the first page. SEOExample: One of my blog posts ranking on the first page of Google after doing SEO In the short term, what is search engine optimization? SEO or search engine optimization is the process of finding keywords your target customers or clients are using online and optimizing your website to rank for those keyword using effective on-page and off-page SEO strategies. How long does it take to rank on Google? SEO experts and gurus say it takes weeks, months, and years to rank on Google but this video I posted on my YouTube channel shows a blog post that started ranking within 7 days of publishing. You can also watch the video here: Please help by sharing this post to your colleagues and friends and Pinterest :)

Did you know? Explainer videos can boost potential customers' confidence in your product by 52%, increasing the likelihood of a purchase. They’re not just fancy visuals - they’re powerful sales tools! Here’s proof: CrazyEgg, a software startup, saw an additional $21,000 monthly revenue from a single explainer video. JellyFish closed an $800,000 deal within seven days of adding one to their sales arsenal. Still on the fence? Maybe you’re trying to convince your team or just looking for proof that these videos deliver measurable results. Explainer Videos: How to Use Explainer Videos to Attract Customers Online (+ a $21k Example) Either way, this list of 12 reasons will leave no doubt about their value to your business. 1. They Generate More Qualified Leads Explainer videos don’t just attract traffic; they attract the right traffic. When visitors land on your site, an engaging video can explain your service in seconds, weeding out uninterested users while converting the rest into serious leads. According to studies, including a video on your homepage can increase conversions by over 80%. 2. They Offer the Best Click-Through Rates Content like blogs and webinars requires time and effort to consume. Explainer videos grab attention instantly, delivering quick value. Take CrazyEgg’s success as an example again - one well-crafted video brought them $20,000 more monthly revenue consistently. 3. They Tell Your Brand’s Story in 60 Seconds As Nigerians, storytelling is part of our heritage. Explainer videos let you communicate your mission, values, and solutions concisely. Think about DollarShaveClub’s iconic explainer video - it wasn’t just about razors; it was about their unique identity. Now imagine the impact of sharing your SaaS story this way. 4. They’re Perfect for a Distracted Audience Let’s face it: most people won’t read a 1,000-word blog post explaining your software. But a quick, snappy video? That’s hard to ignore. Videos cater to short attention spans, making them the perfect tool in today’s fast-paced digital world. 5. They Help Customers Understand Complex Concepts SaaS products can be complicated, and nobody wants to spend hours figuring out how they work. Explainer videos simplify this process, turning technical jargon into easily digestible visuals and narratives. 6. They Enhance Your Brand’s Credibility Professional, high-quality videos show customers you’re serious about your business. They demonstrate effort and polish, making your brand appear trustworthy and reliable. 7. They Build Trust Quickly Videos with real people, authentic stories, or relatable animation help humanize your brand, fostering trust. And trust? It’s the backbone of every business transaction. 8. They’re Shareable Explainer videos are highly shareable across social media platforms, email campaigns, and even WhatsApp. For instance, a satisfied customer might forward your explainer video to a colleague or friend, turning them into a brand ambassador. 9. They Boost SEO Rankings Google loves video content. Pages with videos are 53 times more likely to rank on the first page of search results. Adding an explainer video doesn’t just attract people; it attracts search engines too. 10. They Appeal to Mobile Users More than 90% of internet users in Nigeria access the web through their smartphones. Explainer videos are mobile-friendly, making them ideal for this audience. 11. They Work 24/7 for You Think of your explainer video as an all-star employee who works around the clock without taking breaks. It educates and converts prospects even while you sleep. 12. They Close Deals Faster A well-crafted video can push prospects down the sales funnel, addressing objections and clarifying your value proposition - sometimes better than a live sales pitch. Why Choose IBI Foundry? At IBI Foundry, we specialize in creating compelling, tailored explainer videos for Nigerian SaaS businesses. Our services include: Engaging scripts designed to convert. Stunning animations tailored to your brand. High-quality voiceovers with options for Nigerian and international accents. We understand the unique challenges Nigerian businesses face and craft solutions that resonate with your audience. Ready to Transform Your Business Online? Let’s create a video that puts your business on the map. Contact IBIFoundry today - because your story deserves to be told the right way. Have a lovely day, Simon Taki Zaku, Founder, CEO, IbiFoundry.com.ng

Hello, Ibifounders! Simon Zaku here. This page details all the practical steps I took in one of my domains, simonzaku.com  (now redirects back to Ibifoundry.com.ng ), from 47% Spam Score to 1%. See the images below! My domain, simonzaku.com  went from a 47% SPAM Score to a 1% SPAM Score (which is what most big companies like NeilPatel.com , Semrush, and G2 have). Neilpatel.com  has a Domain Authority of 90 and a Spam Score of 1% Youtube.com  has a Domain Authority of 100 and a Spam Score of 4% Let us look at why my website had a 47% SPAM SCORE. Your SPAM SCORE tells you how trustworthy a website is to visitors, users, and search engine crawlers. Moz does not necessarily translate a high Spam Score to being a spammy site, but it does raise concerns about spammy activities on the site. TABLE OF CONTENT (Click to Navigate) Why My Website, https://simonzaku.com/ Had a High SPAM SCORE (47%) How to Check Your Website's SPAM SCORE (+ Free Tools) SPAM SCORE free checker tools How to Decrease SPAM SCORE in SEO? Reducing My SPAM SCORE from 47% to 1% 6 Steps to Drastically Reduce Website SPAM Score FAQs on SEO Spam Score What was my 47% SPAM SCORE story? Why My Website, https://simonzaku.com/  Had a High SPAM SCORE (47%)? Sometime in 2020, I was scrolling through Instagram and came across an Ad for software that generates quality backlinks automatically. This Ad got me and I bought the software. The software lets users start individual backlink campaigns for around $5 to $15. Unfortunately, this was a bot that sent SPAMMY backlinks to its users. I started and ran several campaigns on the software and stopped immediately after I noticed the first foul backlink to simonzaku.com . And after a Google algorithm update, my website got hit. I lost my traffic from thousands back to 0. As a result, my website's SPAM SCORE shot up to 47%. This affected my traffic, SEO rankings, and social trust. For this reason, I had to shut down this website, simonzaku.com , sometime in 2021. [You can read the full story in this blog post (below) on how I now build quality backlinks to my websites and blogs naturally without paying a dollar] Attract Backlinks: How I Get Backlinks for Free From Other Websites (w/o Outreach) Talking about SPAM SCORE, how do you check your website's SPAM SCORE? How to Check Your Website's SPAM SCORE (+ Free Tools) There are a couple of SEO tools to check a site's SPAM SCORE but I like to use and stick to 1 tool for most of my digital works To check my website's SPAM SCORE, I use Moz.com . FREE Spam Score Checkers Head to https://moz.com/domain-analysis , and type the website URL in the search bar. simonzaku.com has a 15 Domain Authority, 192 Linking Root Domains, 147 Keywords, and a 1% SPAM SCORE. Other SPAM SCORE free checker tools are; 1) Dapachecker 2) DomainResearchLabs Free SPAM SCORE Checker. How to Decrease SPAM SCORE in SEO? Reducing My SPAM SCORE from 47% to 1% It takes time to build trust with search engines. I restarted this blog sometime last year (2023) with a 47% SEO spam score. This negatively affected this site's SEO rankings so I knew I needed to cautiously work towards making search engines trust my website again. I wrote a list of actionable strategies to reduce my domain SPAM SCORE to 1%. 6 Steps I Took to Drastically Reduce Website SPAM Score I designed a better site structure for simonzaku.com I stopped reaching out for backlinks. I redirected all 404 error pages. I redirected 404 pages to my highest performing/related pages. I removed all SPAMMY backlinks to my website, simonzaku.com I created a ton of unique content 1) I Stopped Reaching Out for Backlinks After experiencing both good and bad results from backlink outreach, I decided to stop doing outreach to get backlinks to my website. I wanted to attract backlinks naturally. Instead, I put more effort into creating unique content. This is the easiest and fastest way this website attracts SEO backlinks. One of the first things, I did was I stopped reaching out for backlinks. I focused on creating unique and quality content that was link-worthy. So rather than reaching out for backlinks, I focused on creating good content. 2) I Designed a Better Site Structure for simonzaku.com I designed a site structure for this website, simonzaku.com . When I started simonzaku.com years back, there was no defined site structure. What I did was I just created a website, named a few pages, and published in different niches. So I designed a site structure. I created. I created the main pages, I wrote out the smaller pages, the landing pages, categories, and cornerstone pages. This helped me get on track to reducing my spam score. 3) I Removed all SPAMMY Backlinks to My Website, simonzaku.com I removed all spammy backlinks from my website. They call this link disavow. Disavowing a backlink means removing a backlink pointing to your domain. This is used to remove spammy backlinks pointing to your website. A backlink from a harmful website could seriously affect your SEO spam score. Here is how to disavow a backlink in the Google search console tool . As I said earlier, in 2020, I purchased software that promised to send quality backlinks to any URL I wanted. Not knowing those backlinks were harmful and spammy. So, after getting my website back from a huge Google hit, I removed all those bad links. A high spam score mostly relates to spammy links or websites pointing to your domain. 4) I Redirected 404 Pages to My Highest Performing/Related Pages. An example of 404 broken page on my website I redirected all 404 error pages to another LIVE page or my homepage. This is very important. It is also fair to say that many of 404 error pages on your site cause an increase in spam score. You can check your 404 pages in the Google search console. I redirected my 404 pages to my highest-performing pages or the related pages. So for example, years back I wrote a post on Twitter automation and today I repurposed the content and updated it for today's media. I re-published and redirected the old URL ( https://simonzaku.com/twitter-automation/ ) to the new one, ( https://www.simonzaku.com/post/x-automation-tools-twitter-automation-secrets ). I removed broken internal links on my websites from the Google Search Console app. Not all broken pages should be redirected. Some are not great pages, Instead of allowing Google to keep crawling these links, I removed them from Google so that search engines stop crawling them. To remove a page on your website from Google, log into your Google Search Console account. My Google Search Console Dashboard Head to 'Removals' and click on 'NEW REQUEST'. Submit your error or outdated pages here. 5) I Created a Ton of Unique Content The next most important thing was to create unique content. Over the years, I averaged around 4 to 5 blog posts in a year. The highest I ever had was probably 20 blog posts at a time, even after running the site for years. On restarting, I focused on attracting quality backlinks by creating good content. And I wanted to publish a lot of it (good, unique content). So I dedicated time to creating unique content that attracts backlinks (not chases after them). Frequently Asked Questions on Search Engine Optimization SPAM SCORE How to decrease spam score in SEO? There are different ways to decrease the spam score of your website in SEO. Remove spammy backlinks, improve content quality, optimize your on-page SEO, and develop a great site structure. Why do I get high SEO spam scores? This is probably because you get spammy websites, and bot sites link to your website. How do I check my spam score in SEO? There are several free SEO tools to check a website's SEO Spam Score. You can use Moz Domain Authority checker, Dapachecker, or DomainResearchLabs' free spam score checker to check your SEO spam score. Does spam score affect SEO? Yes, spam scores do affect a website's organic search engine performance. A website with a high spam score, means search engines do not trust the website or domain. To reduce your SEO spam score, follow the 6 steps below. How do I increase my spam score on my website? Please DO NOT Intentionally increase your website's SEO SPAM SCORE because it will negatively affect your website's traffic and SEO performance. Work towards a lower SEO spam score (1%) and not increase it. What are free SPAM SCORE checker tools to use? Here are 3 good SEO spam score tools to use: Moz Domain Authority Checker Dapachecker DomainResearchLabs Spam Score Checker

Did You Know? Coins Were Once a Staple of Nigerian Currency. Growing up, I had a stash of coins tucked away in a small tin box. Back then, Nigerian coins were a common sight - metal pieces of 50 kobo, 1 naira, and even smaller denominations jingled in pockets. I remember buying roasted corn from Rabi with a pile of coins (can't recall how much) just around the street of Donga Road, Jalingo, Taraba, Nigeria. It wasn’t long before coins began to fade out, replaced by cash notes, but I still have a few of those coins as keepsakes. They serve as a reminder of a time when the Nigerian Naira felt tangible, strong, and full of promise. Today, the Naira is a symbol of Nigeria’s economic journey, marked by moments of pride, transition, and, recently, challenges. In this article, let’s take a deep dive into the history, evolution, and current state of the Nigerian Naira - from its introduction to its role in shaping our economy. A Brief History of the Nigerian Naira A Brief History of the Nigerian Naira The Naira officially replaced the pound on January 1, 1973, during the regime of General Yakubu Gowon. It marked the transition from colonial currency (British Pounds and Shillings) to a currency uniquely Nigerian. The pound-to-naira conversion at the time was £1 = N2. Before the Naira, Nigeria used British pounds, shillings, and pence, as it was a British colony until independence in 1960. The Central Bank of Nigeria (CBN) spearheaded the introduction of the Naira, aiming to unify the country with a single, decimalized currency. Nigerian Currency Notes and Their Names Over the years, the Nigerian Naira has featured different currency notes with cultural, historical, and political significance. Here’s a breakdown: Current Currency Notes 1 . N5 Note : Features Alhaji Sir Tafawa Balewa, Nigeria’s first Prime Minister. 2. N10 Note : Features Dr. Alvan Ikoku, a renowned educationist. 3. N20 Note : Features General Murtala Mohammed, a former head of state. 4. N50 Note : Represents Nigeria’s diverse ethnic groups. 5. N100 Note : Features Chief Obafemi Awolowo, a statesman and nationalist. 6. N200 Note : Features Sir Ahmadu Bello, the Sarduana of Sokoto. 7. N500 Note : Features Dr. Nnamdi Azikiwe, Nigeria’s first president. 8. N1000 Note : Features Alhaji Aliyu Mai-Bornu and Dr. Clement Nyong Isong, two former governors of the Central Bank. Old Nigerian Currency Notes In the past, Nigeria also had denominations like 1 kobo, 5 kobo, and 10 kobo, as well as higher denominations like the N2, N5 (in coin form), and N50 notes introduced in the 1990s. Coins: The Forgotten Currency When the Naira was introduced, coins were issued in denominations ranging from 1/2 kobo to 1 naira. They were made of various metals, including copper and nickel. By the late 1990s, inflation rendered coins practically useless, and they faded out of circulation. Today, coins are rare, but a few collectors still treasure them as relics of Nigeria’s economic past. Dollar to Naira: The Exchange Rate Today The Naira’s value has fluctuated significantly over the years. Back in 1973, 1 USD was equal to N0.65, a testament to Nigeria's economic strength at the time. Fast forward to today, and the story is different. Official Bank Rate: As of late 2024, the Central Bank of Nigeria pegs the exchange rate at around N770 to $1. Black Market Rate : On the parallel market, the rate can go as high as N950 - N1000 to $1. These differences highlight the economic challenges facing the Naira, including inflation, policy changes, and dwindling oil revenues. How Much Is the Naira to GBP? Similarly, the Naira to British Pound rate has seen dramatic shifts. From a modest exchange in the early days, the Naira now exchanges at around N1000 to N1150 to £1 on the black market. Agricultural and Mineral Resources in Nigeria Nigeria is blessed with abundant natural resources, and Taraba State is no exception. As a largely agrarian economy, Nigeria’s agricultural backbone includes: 1. Crops : Cocoa, maize, cassava, rice, and groundnuts. 2. Minerals : Nigeria is rich in crude oil, natural gas, limestone, and tin, though mining is often underdeveloped. 3. Textiles : The northern states, including Kano, are famous for traditional woven materials and leather products. Challenges Facing the Nigerian Naira The Naira’s decline is attributed to multiple factors: 1. Over-reliance on Oil Exports : Oil revenue accounts for over 80% of Nigeria’s foreign exchange earnings. 2. Inflation : Persistent double-digit inflation erodes the purchasing power of the Naira. 3. Corruption and Mismanagement : Poor economic policies have worsened the Naira’s standing globally. 4. Policy Shifts : Forex bans, import restrictions, and high borrowing rates strain the economy. The Future of the Naira Despite the challenges, there is hope for the Naira. With diversification efforts in agriculture and technology, improved forex policies, and better governance, Nigeria could stabilize its economy. My Take: Holding Onto the Naira Even with all its challenges, the Naira remains a powerful symbol of Nigerian identity. It’s a reminder of where we’ve been and where we could go. Seeing old coins and notes always brings a sense of nostalgia. Who knows - one day, those coins might even be worth more as collectibles than their original value. Simon Taki Zaku, Founder, CEO, IBI Foundry, for ibifoundry.com/blog. For inquiries, reach out to simonzakukom@gmail.com or ibifoundry@gmail.com. Simon Taki Zaku

Hey there, it’s Simon Zaku here, your SEO guy with over a decade of WordPress experience. Today, I’m diving into a topic that’s close to my heart: upselling  and the tools that make it easy on WordPress. You see, I’ve been using WordPress since 2010, and over the years, I’ve worked with dozens of plugins - some amazing, some not so much. Upselling has been one of the most effective ways to increase sales for any online business. With the rightWordPress plugin, you can turn one-time buyers into loyal customers and increase your revenue without needing more traffic to your site. Table of Contents Introduction What is Upselling? How to Upsell with WordPress Steps to Upsell Best WordPress Upsell Plugins CartFlows WooFunnels OptinMonster Beeketing for WooCommerce Sales Page Builder by SeedProd Upsell Best Practices FAQ: Upselling on WordPress Final Thoughts But first, let’s start with the basics. To Begin With, What is Upselling? Upselling is a sales technique where you encourage a customer to purchase a higher-priced or premium version of a product they’re already buying. Think of it as offering more value  to the customer while increasing your profits. For example: A customer buying a phone might be offered a better model for an additional fee. Someone purchasing a course might be offered an advanced version with extra features. Why does it work? 2 reasons: Psychology : Customers already in buying mode are more likely to spend more. Convenience : The offer is presented at the right time when the customer is ready to decide. Are you with me so far? Great! Now let’s move on to how to upsell effectively. How to Upsell with WordPress Upselling on WordPress requires two things: A clear upsell strategy : You need to know what you’re offering and when. The right tools : Plugins that make the process seamless for you and your customers. Steps to Upsell with WordPress: Choose the right product : Select items that complement what the customer is buying. Create irresistible offers : Offer discounts, bundles, or exclusive benefits for upgrading. Use automation : Leverage plugins to automate upsell prompts during checkout or post-purchase. Test and optimize : Track what’s working and refine your strategy over time. Let me explain... Best WordPress Upsell Plugins Here are the top plugins for upselling on WordPress, based on my experience and research. Each includes its pricing plans, features, pros, and cons so you can make an informed decision. 1. CartFlows CartFlows is a powerhouse for creating upsell funnels on WordPress. It’s beginner-friendly, highly customizable, and integrates seamlessly with WooCommerce. Pricing Plans: Free Plan : Basic funnel builder with limited features. Pro Plan : Starts at $239/year. Includes advanced upselling features, templates, and analytics. Key Features: One-click upsells and downsells. Pre-designed templates for quick setup. Integration with popular payment gateways like PayPal and Stripe. Detailed analytics to track funnel performance. Pros: Easy to set up with no coding required. Highly flexible and customizable. Reliable support and extensive documentation. Cons: Pro version can be pricey for beginners. Requires WooCommerce for most features. 2. WooFunnels WooFunnels is another excellent plugin for creating high-converting sales funnels for WooCommerce. Pricing Plans: Starter Plan : $99/year. Growth Plan : $199/year (includes advanced features and analytics). Unlimited Plan : $299/year for unlimited sites. Key Features: One-click upsells and cross-sells. Drag-and-drop funnel builder. Built-in split testing for optimization. GDPR-compliant data tracking. Pros: Great for creating detailed sales funnels. Built-in templates save time. Works well for both physical and digital products. Cons: Learning curve for advanced features. Can slow down your site if not optimized. 3. OptinMonster OptinMonster isn’t a traditional upsell plugin but is incredibly useful for creating targeted pop-ups and exit-intent offers. Pricing Plans: Basic Plan : $9/month (billed annually). Plus Plan : $19/month. Pro Plan : $29/month. Growth Plan : $49/month. Key Features: Exit-intent pop-ups for upsell offers. Page-level targeting for personalized recommendations. A/B testing for campaign optimization. Pros: Flexible and works with any WordPress theme or plugin. Perfect for lead generation and upselling. Comprehensive analytics dashboard. Cons: Limited upselling capabilities compared to dedicated plugins. Monthly pricing can add up over time. 4. Beeketing for WooCommerce Beeketing is an AI-powered plugin designed for WooCommerce stores to automate upselling and cross-selling. Pricing Plans: Free version available with basic features. Premium add-ons start at $19/month. Key Features: Personalized product recommendations. Upsell offers during checkout. Built-in email marketing tools. Pros: Combines upselling with marketing automation. Easy to use with minimal setup. Free version offers decent features for small stores. Cons: Limited customization options. Requires premium add-ons for advanced features. 5. Sales Page Builder by SeedProd SeedProd is a versatile page builder that doubles as an upsell tool. Pricing Plans: Basic Plan : $39.50/year. Plus Plan : $99.50/year. Pro Plan : $199.50/year. Elite Plan : $239.60/year (unlimited sites). Key Features: Drag-and-drop page builder for product pages. Integrated sales funnel templates. WooCommerce compatibility. Pros: Intuitive interface for creating upsell pages. Affordable pricing for small businesses. Regular updates and excellent support. Cons: Not as focused on upselling as dedicated plugins. Limited features in the basic plan. Upsell Best Practices for More Sales Know Your Audience:  Understand what your customers value and tailor your offers accordingly. Timing is Key:  Present upsells at the right time—during checkout or post-purchase. Focus on Value:  Highlight how the upsell enhances the customer’s experience. Test Your Offers:  Use A/B testing to determine what works best. Don’t Overdo It:  Avoid bombarding customers with too many upsell offers. Can we try that with your business? FAQ: Upselling on WordPress What is the best WordPress upsell plugin? The best plugin depends on your needs, but CartFlows   and WooFunnels  are top picks. They offer robust features like one-click upsells, detailed analytics, and customizable funnels to maximize your sales. Can I use upsell plugins with WooCommerce? Yes! Most upsell plugins, such as CartFlows , WooFunnels , and Beeketing , integrate seamlessly with WooCommerce, allowing you to create personalized upsell offers during checkout or post-purchase. How does a one-click upsell work ? A one-click upsell enables customers to add an upgraded product to their purchase with a single click. This eliminates the need to re-enter payment details, streamlining the process and increasing conversion rates. Are there free WordPress upsell plugins? Some plugins, like Beeketing , offer free versions with limited features. However, premium plugins like CartFlows  or WooFunnels  provide more advanced tools that deliver better results. What’s the difference between upselling and cross-selling? Upselling encourages customers to buy a higher-value version of their current product, while cross-selling suggests complementary items. For example, upselling could be offering a premium coffee machine, while cross-selling would suggest coffee pods. Final Thoughts Upselling is a game-changer for increasing your revenue and enhancing customer satisfaction. With the right plugin, like CartFlows , WooFunnels , or OptinMonster , you can automate the process and see immediate results. Ready to give upselling a try? Explore CartFlows   for powerful upsell features. Subscribe to IbiFoundry’s blog  for more actionable tips. Contact us to discuss how we can optimize your sales funnel. Talk t you soon, Simon Taki Zaku , Founder, CEO, IbiFoundry.com.ng For Ibifoundry.com.ng/blog

Hey there!  Simon Zaku here, founder and CEO of IBIFoundry. Today, I’m diving deep into ClickFunnels —one of the most popular tools for building high-converting sales funnels. Unlike most reviews you’ll find online, this one is based on my real-life experience. I’ve personally tested ClickFunnels, and I’ll walk you through the step-by-step process of getting started, along with insights on its features, pricing, pros, cons, and whether it’s suitable for Nigerians and global users alike. Let’s get started! Table of Contents What is ClickFunnels ? A Brief History Who is ClickFunnels For? Is ClickFunnels Suitable for Nigerians? ClickFunnels Features (In-Depth) Funnel Builder Pre-Designed Templates A/B Testing Integration Options Analytics Dashboard Pricing Plans & Costs ClickFunnels Pros and Cons ClickFunnels User Reviews: What Are People Saying How to Get Started: My Step-by-Step Experience FAQs About ClickFunnels Final Verdict + Call to Action What is ClickFunnels ? A Brief History ClickFunnels, founded in 2014 by Russell Brunson, is a software platform that helps entrepreneurs, marketers, and businesses create sales funnels. A sales funnel guides potential customers through a step-by-step process, from discovering your product to making a purchase. The tool has grown rapidly and is now a go-to for digital marketers, e-commerce sellers, and even service-based businesses. Its drag-and-drop builder, pre-designed templates, and integrations make it one of the most user-friendly platforms on the market. Who is ClickFunnels For? ClickFunnels is designed for: Entrepreneurs and Small Business Owners:  Who want to streamline their sales process. E-commerce Sellers:  To create upsell and downsell sequences. Affiliate Marketers:  To build effective landing pages. Coaches and Consultants:  To automate lead generation and client onboarding. If you’re looking to improve your online presence and boost sales, ClickFunnels is worth considering. Is ClickFunnels Suitable for Nigerians? Absolutely! As a Nigerian, I’ve used ClickFunnels successfully to promote my businesses. The platform is global, meaning you can integrate local payment gateways like Paystack or Flutterwave using third-party tools. However, keep in mind that ClickFunnels operates in USD, so you’ll need a dollar card or a PayPal account for payment. ClickFunnels Features (In-Depth) Here’s a breakdown of its top features: Funnel Builder: The drag-and-drop funnel builder makes it easy to create funnels without coding. Whether you’re building opt-in pages, sales pages, or webinar funnels, the interface is beginner-friendly. Pre-Designed Templates: Choose from hundreds of professionally designed templates tailored to different industries. These save you time and ensure your pages look amazing. A/B Testing: ClickFunnels allows you to test multiple versions of your funnels to see which one converts best. This is crucial for maximizing ROI. Integration Options: ClickFunnels integrates with popular tools like Mailchimp, Stripe, and PayPal, making it easy to connect your favorite apps. Analytics Dashboard: Track performance metrics like page views, conversions, and sales in real-time. Pricing Plans & Costs ClickFunnels offers three main plans: Basic Plan ($147/month):  Includes 20 funnels, 100 pages, and 3 payment gateways. Pro Plan ($197/month):  Unlimited funnels, pages, and additional features like affiliate tools. Funnel Hacker Plan ($297/month):  Advanced tools, priority support, and more. Each plan comes with a 14-day free trial , so you can test the platform before committing. ClickFunnels Pros and Cons Pros: User-friendly interface. Wide range of templates. Excellent customer support. Comprehensive analytics. Cons: Pricing may be high for beginners. Limited design customization compared to other tools. ClickFunnels User Reviews: What Are People Saying? Here’s what others have to say about ClickFunnels: G2 Reviews:  Rated 4.4/5 for its ease of use. Trustpilot:  Rated 4.3/5, with users praising its funnel-building capabilities. How to Get Started: My Step-by-Step Experience Visit the ClickFunnels Website:  Head to ClickFunnels and click "Start Free Trial." Sign Up:  Enter your details (name, email, etc.). Activate Your Account:  You’ll need to add your card details for the free trial. Choose a Funnel Type:  Select a template that fits your business needs. Customize Your Funnel:  Use the drag-and-drop editor to add images, text, and videos. FAQs About ClickFunnels Can I cancel my subscription anytime? Yes, you can cancel your ClickFunnels subscription at any time directly from your account settings. Do I need technical skills to use ClickFunnels? No. The platform is designed for beginners and requires no coding knowledge. Is there a money-back guarantee? Yes, ClickFunnels offers a 30-day money-back guarantee. Final Verdict + Call to Action ClickFunnels is a powerful tool for entrepreneurs and businesses looking to streamline their sales process. While the pricing may seem high, the value it offers in terms of automation and conversions is unmatched. Ready to try ClickFunnels? Click here to start your 14-day free trial with my affiliate link . For more reviews and guides, visit the IBIFoundry Blog  and subscribe to our newsletter. Simon Taki Zaku, Founder & CEO, IBI Foundry For ibifoundry.com.ng/blog

Hey there, future NYSC corper! If you’re reading this, you’re probably a new corps member about to embark on your NYSC journey in Jalingo, Taraba State. First off, congrats! Secondly, I want to assure you that you'd love your experience. Read on... Let’s be real—navigating a new city like Jalingo, Taraba state (you have probably not being here yet) on such short notice can be overwhelming. Many corps members get just a day or two to prepare for camp, and figuring out where to stay, how to move around, and what to expect can feel like a full-time job. As someone who grew up in Jalingo and knows the ins and outs of the city, I’ve got you covered. This guide will help you arrive in Jalingo safely, find good accommodation, and settle in without stress. Table of Contents Preparing for the Journey Traveling to Jalingo Arriving in Jalingo Top Hotels for NYSC Corps Members Navigating Around Jalingo Key Locations You’ll Need to Know Call Us at IBIFoundry for Help Final Words of Advice 1. Preparing for the Journey Once you receive your NYSC posting to Jalingo, start packing essentials immediately. Here’s what you’ll need: Your NYSC Call-Up Letter and other required documents. Enough cash (ATMs in some areas may be unreliable). Comfortable clothes, toiletries, and basic medication. A power bank (you’ll thank me later!). Pro Tip:  Taraba can be warm, so pack light and breathable clothes for your stay. 2. Traveling to Jalingo Depending on where you’re coming from, you can travel to Jalingo by road or air: By Air:  Fly to Jalingo Airport if flights are available, or land in Yola Airport (in Adamawa State) and take a bus or cab to Jalingo (about 3 hours). By Road:  Use transport companies like GIGM, ABC Transport, or any reliable service from your city. Ensure you confirm the safety of the route. 3. Arriving in Jalingo When you arrive in Jalingo, the first thing to do is find safe and comfortable accommodation. Top (and Affordable) Hotels in Jalingo for NYSC Corps Members Halal Fountain Hotel Location:  Kona Road, Jalingo. Known for its affordability and clean rooms, it’s perfect for a short stay. Mango Suites Location:  Barde Way, Jalingo. Offers a cozy environment and great customer service. Taraba Motel Location:  Hammaruwa Way, Jalingo. A budget-friendly option close to major landmarks. Green Beach Hotel Location:  Mile Six, Jalingo. Ideal for those seeking a more upscale experience. 💡Pro Tip:  Call ahead to book a room, as hotels can get busy during NYSC registration periods. 4. Navigating Around Jalingo Jalingo is a relatively small and friendly city. Once you’re settled, here’s how to move around: Use keke napep  (tricycles) or motorcycles for short distances. For longer trips, hire a private cab or car service. Key Locations You’ll Need to Know NYSC Orientation Camp Location:  Sibre, along Wukari Road, Jalingo. This is where your NYSC journey begins. Ensure you know the exact route or get assistance. Hammaruwa Plaza The city’s commercial hub for quick shopping and essentials. Taraba State University Campus Area Great for finding affordable food and interacting with other young people. Jalingo Stadium A great spot for exercise or leisure on your free days. 5. Call IBI Foundry for Help Here’s where IBI Foundry comes in! We know how stressful navigating a new city can be, especially under short notice. That’s why we’re offering: Pickup Services:  Let us meet you at the park or airport and get you safely to your hotel or camp. Hotel Booking Assistance:  Unsure where to stay? We’ll help you find the best options for your budget. City Guide:  Need help with anything else in Jalingo? We’ve got your back. Contact us today , and let’s make your arrival stress-free! 6. Final Words of Advice Your NYSC experience in Jalingo can be an adventure if you’re well-prepared. Take each day as it comes, be open to new experiences, and don’t hesitate to ask for help when you need it. Welcome to Jalingo, and here’s to a smooth start to your NYSC journey! Simon Taki Zaku Founder, CEO, IbiFoundry.com.ng For Ibifoundry.com.ng/blog .

Nigeria's Fuel Price Evolution: Africa’s Giant – A Decade in Review (2014 Till Date) Growing up, I vividly recall when a liter of petrol in Nigeria was priced at ₦250. Today? It's at ₦1,100+ per liter! Over the years, we've witnessed a consistent rise in fuel prices, reaching approximately ₦1,150 per liter today. This ibifoundry page delves into the historical and current landscape of fuel pricing in Nigeria, providing insights into various related aspects. Nigeria's fuel pricing has experienced significant fluctuations over the past decade, influenced by economic policies, global market dynamics, and domestic factors. Let's delve into the evolution of fuel prices in Nigeria from 2014 to 2024. Table of Contents Introduction Current Fuel Prices in Nigeria Historical Fuel Prices Over the Past Decade International Fuel Price Comparisons Dangote Refinery Status Calculating Fuel Costs Fuel Consumption Insights Additional Information Conclusion Current Fuel Prices in Nigeria As of today: Petrol (PMS):  ₦1,184.83 per liter - Global Petrol Prices Diesel:  ₦1,200 per liter - Deroll Synergy Historical Fuel Prices Over the Past Decade 2014:  ₦97 per liter 2015:  ₦87 per liter 2016:  ₦145 per liter 2017:  ₦145 per liter 2018:  ₦145 per liter 2019:  ₦145 per liter 2020:  ₦162 per liter 2021:  ₦165 per liter 2022:  ₦170 per liter 2023:  ₦617 per liter 2024:  ₦1,184.83 per liter 2025:  ₦990 per liter Note:  Fuel prices are subject to change due to market dynamics and government policies. For the most current information, refer to official sources or trusted news outlets. International Fuel Price Comparisons United States:  Approximately $0.61 per liter ( Trading Economics ) Dubai:  Data not specified in the provided sources Dangote Refinery Status As of September 2024, the Dangote Refinery  has commenced operations, aiming to reduce Nigeria's dependence on imported refined petroleum products. ( Financial Times ) Calculating Fuel Costs To determine your fuel expenses: Identify Your Vehicle's Fuel Efficiency:  Measured in kilometers per liter (km/l). Estimate Distance:  Calculate the total kilometers you plan to travel. Compute Fuel Needed:  Divide the total distance by your vehicle's fuel efficiency to get the liters required. Calculate Cost:  Multiply the liters needed by the current fuel price per liter. Example: Fuel Efficiency:  10 km/l Distance:  100 km Fuel Needed:  100 km ÷ 10 km/l = 10 liters Total Cost:  10 liters × ₦1,184.83/liter = ₦11,848.30 Fuel Consumption Insights 1 Liter of Fuel:  The distance covered varies based on vehicle efficiency. For instance, a car with a fuel efficiency of 15 km/l can travel 15 kilometers on one liter. Additional Information PMS (Premium Motor Spirit):  Commonly known as petrol or gasoline in Nigeria. Fuel Prices in Nigeria (1999-2023):  Detailed historical data can be found in various economic reports and publications. Conclusion The trajectory of fuel prices in Nigeria reflects a complex interplay of global oil markets, domestic policies, and infrastructural developments. Staying informed about these changes is crucial for budgeting and making informed decisions. Note:  Fuel prices are subject to change due to market dynamics and government policies. For the most current information, refer to official sources or trusted news outlets. Simon Taki Zaku, Founder, CEO, IbiFoundry.com.ng For Ibifoundry.com.ng/blog .

Heyooo guys, Simon Taki Zaku from IBIFoundry.con.ng ! Today, we’re talking about an exceptional man impacting lives across Nigeria and beyond - Fisayo George Adelabu: The Man Behind Dr Bills Academy and Philanthropy. This post dives into his life, his giving nature, and my journey trying (unsuccessfully so far, haha!) to work alongside him. The Philanthropist Who Impacts Nigerians "in an Instant" If you haven’t heard of Fisayo George Adelabu, let me introduce you. Dr. Fisayo is a medical doctor, an ECOWAS youth ambassador, and the CEO of drbillsacademy.com . Born in Owo, Ondo State, he’s dedicated his life to something few people in his position would dare: relentless philanthropy. If you’ve ever seen him in action, you’ll notice one thing right away—this man is about giving, not just in words but with tangible impact. By crossing paths with him, you might end up with a cool N100,000 or more in cash. Imagine that! I’ve been fortunate to observe Fisayo George Adelabu closely over the years, learning from his dedication, his strategies, and, most importantly, his generosity. He gives in a truly unique way—focused on empowering young people, especially through avenues like forex trading, a field where he’s already helped over 1,000 young Nigerians to get a start. Early Life and Career Dr. Bills (as he’s often called) has had quite the journey. He grew up in Owo, attending Adedewe Nursery School and Parker International School in Akure before heading off to Ukraine for medical school at Zaporozhye State Medical University, where he graduated in 2017. Once back in Nigeria, he completed his house job at Obafemi Awolowo Teaching Hospital, and from there, his path shifted towards a blend of medicine and philanthropy that would make him a household name. Empowerment Through Forex and Beyond One of Dr. Bills’ standout contributions is his work with young forex traders. He’s not just handing out money; he’s providing tools, education, and mentorship that allow young people to become financially independent. His dedication has earned him the nickname “Forex Icon of the Year” and other accolades, including the Nelson Mandela Leadership Award of Excellence and Integrity. Dr. Bills’ focus on women’s education and empowerment in Nigeria has also been groundbreaking. Recognized as an Icon of Women's Development by the National Youth for Women Development and Education in Nigeria, he’s pushing boundaries on multiple fronts, helping to create opportunities for countless Nigerians. Giving Back in Real Time: The Daily Giveaways One of the most fascinating things about Dr. Bills' is his approach to giving. He doesn’t just donate to causes quietly; he makes giving back a lifestyle, hosting daily giveaways. Imagine the excitement of going about your day and bumping into Dr. Bills, only to find yourself holding a surprise N20,000 to N100,000! And it’s not just about the money—it’s about the hope and motivation his generosity inspires in others. Personally, this man inspires not just me but 1000s of Nigerian Youths. His giveaways have become so impactful that I even had an idea: drbillsgiveaway.com. Imagine a platform where people could not only learn about his giveaways but also participate in his empowering initiatives. This could be a game-changer, and I hope to work with him to bring this vision to life. Dr. Bills Academy: A Legacy of Empowerment Beyond the giveaways, Dr. Bills Academy is a beacon of empowerment in Nigeria. Through the academy, he’s not only investing in education but also fostering a culture of success for young people. Dr. Bills Academy provides the resources, mentorship, and skills development many youths need to reach their potential, whether in forex trading, business, or education. His impact on the lives of Nigerians, especially young people, is something I’d be honored to support. How You Can Get Involved with Dr Bills' Giveaways Dr. Bills is a force of nature in philanthropy, and his story shows us that you don’t have to wait to be a millionaire to start making an impact. You just need the heart and the will to start giving, even in small ways. At IBIFoundry, we’re committed to supporting leaders like Dr. Bills, and I hope that one day I’ll have the opportunity to work alongside him to bring more empowering initiatives to life. How to participate in Dr Bills' giveaways? Most of the action happens on Snapchat, where tons of winners emerge every day, but Instagram is just as active with frequent giveaways. To be a part of the excitement, make sure to follow him on both platforms: Instagram: @dr_bills Snapchat: @drbills Stay tuned to his stories and posts, and who knows—you might just be the next lucky fan to receive an unexpected blessing! (I’ve been trying to collaborate with him for a while now, hoping to contribute to his mission and extend the reach of his vision) Final Thoughts for Dr. Bills, Let’s Take Your Giveaways to the Next Level: A Website Built Just for You and Your Fans! Now I want to pitch something big to one of Nigeria’s most generous philanthropists—Dr. Fisayo George Adelabu (aka Dr. Bills). I’ve been lucky enough to follow Dr. Bills and witness his incredible daily giveaways up close, and let me tell you: this man is truly passionate about giving. I’ve even dreamed up a website draft, DrBillsGiveaway.com, as a fan—and today, I’m here to share the vision! Here: Draft website I did for Dr Bills - Click Here to view LIVE Why DrBillsGiveaway.com ? Have you come across Dr Bills' daily morning giveaways? If you know Dr. Bills, you know he’s all about connecting with people, celebrating his fans, and supporting those with the heart and hustle to succeed. Right now, he runs these amazing giveaways manually, navigating it all through WhatsApp and Instagram. But with a dedicated site, Dr. Bills could make his process smoother, more engaging, and, ultimately, even more impactful. DrBillsGiveaway.com could bring… 1. Daily Giveaway Dashboard Every morning, Dr. Bills could simply post a link to the site instead of managing it manually. Imagine a page dedicated to the latest giveaways, with real-time updates, simple entry forms, and results—all at the click of a button. 2. Fan Showcase Dr. Bills loves seeing fan art, videos, and shoutouts, and he often blesses fans who go the extra mile with incredible rewards. So why not a Fan Showcase where people can submit their creations? Dr. Bills could pick his favorites, engage even more with his fans, and maybe even feature them on the homepage. 3. Story Highlights Dr bills Story Highlights The website could showcase some of the most inspiring stories from past giveaway winners, shining a light on those who’ve turned Dr. Bills’ generosity into something even bigger in their communities. 4. Secure Entry Forms and Real-Time Updates Rather than relying on social media DMs, each giveaway could have a secure entry form on the website. Fans would get instant confirmations, and Dr. Bills could post updates in real-time to keep everyone in the loop. 5. Exclusive Announcements and Newsletters A dedicated platform would let Dr. Bills share announcements, personal messages, and even a newsletter for fans who want to stay updated. Imagine the Time Saved and the Impact Multiplied! Dr. Bills could continue doing what he loves—giving back and inspiring—but without the morning rush to organize everything by hand. And his fans? They’d get a dedicated space to celebrate, share, and engage. Plus, with a place like DrBillsGiveaway.com, fans would have a lasting hub to interact with his content daily, building an even tighter community. So, Dr. Bills, let’s make it happen. We’d love to work with you to bring this vision to life. Just imagine the impact your giving could have with a dedicated site to power your passion! So, hey, if you believe in this idea or you’re just a fan of Dr. Bills, please share this article everywhere! Send it to Dr. Bills himself if you can, tag him, or share it with anyone in his circle. Let’s make this vision of DrBillsGiveaway.com a reality and take his generosity to even greater heights. The IBIFoundry team and I would love to help make this happen! --- Thank you for reading, guys! Let’s keep celebrating those who inspire change and make a real difference. Till next time, keep aiming high!